lb44 Privacy Policy

1 Introduction

lb44 is committed to handling your personal information with care, transparency, and integrity. We understand that privacy matters deeply to our players across Bangladesh — from Dhaka and Chittagong to Sylhet, Khulna, Rajshahi, and beyond — and we have designed our data practices to reflect that commitment.

This Privacy Policy applies to all personal data processed by lb44 in connection with your use of the Platform, including data collected via the website, mobile browser interface, customer support channels, and payment processing systems. It applies to all registered Players, prospective Players who browse lb44 without registering, and any individual who contacts lb44 support.

lb44 acts as the data controller in respect of the personal data it collects directly from Players. Where data is processed on lb44's behalf by third-party service providers — such as KYC verification partners, payment processors, and fraud detection systems — those parties act as data processors under contractual arrangements that require them to handle your data in accordance with this policy.

2 Data We Collect

lb44 collects personal data through several channels, including direct input by the Player during registration and account management, automated collection via technical systems, and verification checks conducted through third-party partners. The categories of data we collect are described below.

2.1 Registration Data

When you create an lb44 account, we collect: your legal full name, date of birth, residential address (including city, district, and postal code), email address, and mobile phone number. This information is used to establish your identity, verify your eligibility, and manage your account.

2.2 Identity Verification (KYC) Data

To comply with anti-money-laundering requirements and to verify that Players meet the 21+ age requirement, lb44 may request copies of official identification documents such as your National ID Card (NID), passport, or driving licence. We may also request a recent utility bill or bank statement to confirm your residential address, and in some cases a photograph of the mobile wallet or payment method used to deposit funds.

2.3 Financial Data

lb44 collects transaction data necessary to process deposits and withdrawals, including mobile wallet numbers (bKash, Nagad, Rocket, Upay), bank account references (for BRAC Bank, City Bank, Islami Bank, Sonali Bank, Dutch-Bangla Bank transfers), transaction amounts, timestamps, and transaction reference numbers. lb44 does not store full mobile wallet PINs or full bank account credentials.

2.4 Usage and Behavioural Data

We automatically collect data about how you interact with lb44, including pages visited, games played, bet amounts and outcomes, session duration, login timestamps, device type, operating system, browser type, and IP address. This data is used for platform optimisation, fraud prevention, and responsible gaming monitoring.

2.5 Communications Data

When you contact lb44 support via live chat or email, we retain records of that correspondence, including the content of messages, timestamps, and any attachments submitted. This data is used to resolve disputes, improve support quality, and maintain audit records.

2.6 Marketing Preference Data

If you opt in to receive promotional communications from lb44, we record your marketing preferences and the channels through which you have consented to receive offers (e.g., email). You may update or withdraw these preferences at any time by contacting support at [email protected].

3 How We Use Your Data

lb44 uses the personal data it collects for the following clearly defined purposes:

• Account Management: To create, maintain, and administer your lb44 account, including processing login sessions, updating account details, and managing account closure requests.
• Identity Verification & Fraud Prevention: To verify your age, identity, and eligibility, and to detect and prevent fraudulent activity, multi-accounting, and prohibited behaviours as defined in the Terms & Conditions.
• Payment Processing: To execute deposit and withdrawal transactions via bKash, Nagad, Rocket, Upay, and partner banks, and to reconcile transaction records for financial reporting purposes.
• Responsible Gaming: To monitor betting patterns that may indicate problem gambling behaviour and to administer deposit limits, session timers, and self-exclusion requests in accordance with our Responsible Gaming Policy.
• Customer Support: To respond to queries, resolve disputes, investigate complaints, and provide account assistance through live chat and email channels.
• Platform Improvement: To analyse usage patterns, identify technical issues, optimise game loading performance, and improve the overall lb44 user experience.
• Marketing Communications: To send promotional offers, bonus announcements, and seasonal promotions (such as Eid or Pohela Boishakh offers) where you have given explicit consent to receive such communications.
• Legal & Regulatory Compliance: To fulfil obligations under applicable anti-money-laundering regulations, to respond to lawful requests from competent authorities, and to maintain records as required by law.

lb44 does not use automated decision-making or profiling that produces legal or similarly significant effects on Players, except in the context of fraud detection systems which may automatically flag accounts for human review.

4 Legal Basis for Processing

lb44 processes your personal data on the following legal bases:

• Contractual Necessity: Processing required to enter into or perform the contract between you and lb44, including account registration, payment processing, and account management.
• Legal Obligation: Processing required to comply with applicable laws and regulations, including anti-money-laundering obligations, age verification requirements, and responses to lawful authority requests.
• Legitimate Interests: Processing carried out for lb44's legitimate business interests, including fraud prevention, platform security, and service improvement, where those interests are not overridden by your privacy rights.
• Consent: Processing for marketing communications and non-essential cookies, where your explicit, informed consent has been obtained. You may withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal.

5 Data Sharing & Third Parties

lb44 does not sell, rent, or trade your personal data to any third party for their own commercial purposes. Data may be shared with carefully selected third-party service providers who assist lb44 in delivering the Platform, strictly on a need-to-know basis and subject to binding data processing agreements. Categories of third-party recipients include:

• KYC & Identity Verification Partners: Regulated providers who assist lb44 in verifying the identity and age of Players. These partners process identification documents under strict confidentiality obligations.
• Payment Processors: Mobile wallet operators (bKash, Nagad, Rocket, Upay) and partner banks that facilitate BDT deposits and withdrawals. Payment data is shared only to the extent required to execute the specific transaction.
• Fraud Detection & Security Providers: Third-party systems that analyse login behaviour, device fingerprints, and transaction patterns to identify potential fraud or prohibited multi-accounting activity.
• Game Content Providers: Studios such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi may receive session tokens and anonymised gameplay data required to operate their games within the lb44 platform. Full personal profiles are not shared with game studios.
• Customer Support Tools: Cloud-based live chat and ticketing platforms used to manage support interactions. These providers are bound by data processing agreements prohibiting any secondary use of your data.
• Legal & Regulatory Authorities: Where lb44 receives a lawful order, subpoena, or regulatory request from a competent authority, we may be required to disclose certain Player data. lb44 will notify affected Players where legally permitted to do so.

6 Cookies & Tracking Technologies

lb44 uses cookies and similar tracking technologies to operate the Platform, maintain your login session, and improve your experience. The types of cookies used on lb44 are described below:

• Strictly Necessary Cookies: These cookies are essential for the lb44 platform to function. They maintain your login session, remember your account preferences, and enable secure transactions. These cookies cannot be disabled.
• Performance & Analytics Cookies: These cookies collect anonymised data about how Players use lb44 — such as which pages are visited most frequently, how long sessions last, and where technical errors occur. This data helps lb44 improve the Platform. These cookies are enabled by default but may be disabled via your browser settings.
• Functional Cookies: These cookies remember preferences such as your preferred language and display settings to provide a more personalised experience.
• Fraud Prevention Cookies: lb44 uses session and device-level cookies as part of its fraud detection infrastructure. These cookies help identify unusual login patterns and protect your account from unauthorised access.

You can manage or delete cookies at any time through your browser settings. Please note that disabling strictly necessary cookies will impair the functionality of the lb44 platform and may prevent you from logging in or placing bets.

7 Data Security

lb44 implements a multi-layered security infrastructure to protect your personal data against unauthorised access, loss, alteration, or disclosure. Key security measures include:

• 256-Bit SSL/TLS Encryption: All data in transit between your device and lb44 servers is encrypted using industry-standard SSL/TLS protocols. Look for the padlock icon in your browser address bar when using lb44.
• Encrypted Data Storage: Sensitive data stored on lb44 servers — including identity documents and financial records — is encrypted at rest using AES-256 encryption.
• Access Controls: Access to Player personal data within lb44's systems is strictly limited to authorised personnel who require it to perform their specific job functions. All staff access is logged and subject to periodic audit.
• Two-Factor Authentication (2FA): lb44 strongly recommends that Players enable two-factor authentication on their accounts to add an additional layer of protection against unauthorised login.
• Intrusion Detection: lb44's infrastructure is monitored continuously for unusual activity patterns that may indicate a security incident. Automated alerts trigger immediate investigation by our security team.
• Incident Response: In the event of a data breach that is likely to result in a risk to Players' rights or freedoms, lb44 will notify affected individuals as promptly as possible and will take immediate remediation action.

8 Data Retention

lb44 retains personal data only for as long as is necessary to fulfil the purposes described in this Privacy Policy, or as required by applicable legal, regulatory, or financial record-keeping obligations. The following general retention periods apply:

• Active Account Data: Retained for the full duration of the account relationship, plus a minimum of five (5) years following account closure, to comply with anti-money-laundering record-keeping requirements.
• KYC & Identity Documents: Retained for a minimum of five (5) years from the date of submission or from the date of account closure, whichever is later, in accordance with financial compliance obligations.
• Transaction Records: Retained for a minimum of seven (7) years from the date of each transaction, consistent with financial record-keeping best practices.
• Support Communications: Retained for three (3) years from the date of the interaction, unless the communication relates to an unresolved dispute or legal claim, in which case it is retained until final resolution.
• Marketing Preference Data: Retained until you withdraw your marketing consent, after which your preference record (but not your profile data) is retained for a further two (2) years to evidence the consent withdrawal.
• Usage and Analytics Data: Anonymised and aggregated usage data may be retained indefinitely for platform improvement purposes, provided it can no longer be linked to any individual Player.

Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised. Players may request early deletion of their data subject to the conditions described in Section 9 below.

9 Your Privacy Rights

As an lb44 Player, you hold the following rights in relation to your personal data. To exercise any of these rights, submit a written request to [email protected] with the subject line "Data Rights Request". lb44 will acknowledge your request within 5 business days and provide a full response within 30 calendar days.

• Right of Access: You may request a copy of all personal data lb44 holds about you, along with information about how it is being used.
• Right to Rectification: You may request correction of any personal data that is inaccurate or incomplete. For basic account details (name, address, email), you may also update these directly through your account settings.
• Right to Erasure ("Right to Be Forgotten"): You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, where you have withdrawn consent (and no other legal basis applies), or where the data has been unlawfully processed. This right is subject to lb44's overriding legal obligations to retain certain data categories as described in Section 8.
• Right to Restrict Processing: You may request that lb44 temporarily restrict the processing of your data while a rectification or erasure request is being assessed.
• Right to Data Portability: Where processing is based on your consent or on contract performance, you may request a copy of your data in a structured, commonly used, machine-readable format.
• Right to Object: You may object at any time to processing carried out on the basis of legitimate interests, including profiling for fraud detection. lb44 will cease such processing unless it can demonstrate compelling legitimate grounds that override your interests.
• Right to Withdraw Consent: Where processing is based on your consent (e.g., marketing emails), you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing that occurred prior to withdrawal.

10 Children & Minors

lb44 is strictly an adult platform. The minimum age to register and use lb44 is 21 years. lb44 does not knowingly collect personal data from individuals under the age of 21 under any circumstances.

If lb44 determines or reasonably suspects that an account holder is under 21 years of age, the account will be suspended immediately and all associated personal data will be securely deleted or retained only to the minimum extent required to document the age verification failure and prevent re-registration. Any funds held in the account of a confirmed minor will not be returned and will be treated in accordance with applicable legal requirements.

If you are a parent or guardian and believe that your child has registered with lb44, please contact our support team immediately at [email protected]. lb44 will investigate and take swift action to close the account and delete the associated data.

11 Third-Party Links

The lb44 platform may contain references to third-party game providers (Pragmatic Play, Evolution Gaming, Spribe, etc.) whose software is embedded within the lb44 interface. When you play a game hosted by a third-party studio within lb44, certain gameplay session data may be processed by that studio in accordance with their own privacy practices.

lb44 is not responsible for the privacy practices of third-party game studios or any other external websites or services that may be referenced on the Platform. Players are encouraged to review the privacy policies of relevant game providers independently. lb44 does not endorse the content or privacy standards of any third-party website or service.

12 Marketing Communications

lb44 sends promotional communications — including deposit bonus offers, free bet promotions, seasonal campaigns (Eid, Pohela Boishakh, Victory Day, IPL and BPL season offers), and platform updates — only to Players who have explicitly opted in to receive such communications during registration or through their account settings.

All marketing emails sent by lb44 include an unsubscribe option. You may also withdraw marketing consent at any time by contacting support at [email protected] or by updating your notification preferences within your lb44 account. Withdrawal of marketing consent does not affect the delivery of transactional communications (e.g., deposit confirmations, withdrawal notifications, security alerts) which are sent regardless of marketing preferences.

13 International Data Transfers

lb44 primarily stores and processes Player data on servers located within or serving the Bangladesh and South Asia region. In some cases, data may be transferred to or accessed from locations outside Bangladesh — for example, when using cloud-based support tools, international KYC verification partners, or global game content delivery infrastructure.

Where personal data is transferred internationally, lb44 ensures that appropriate safeguards are in place to protect your information, including contractual clauses that require the receiving party to handle your data to the same standard as this Privacy Policy demands. lb44 will not transfer your data to any jurisdiction that does not provide an adequate level of protection without first implementing appropriate safeguards.

14 Changes to This Privacy Policy

lb44 reviews and updates this Privacy Policy periodically to reflect changes in our data practices, legal requirements, or Platform features. The date of the most recent update is displayed at the top of this document.

Where changes to this Privacy Policy are material — meaning they significantly affect how your data is collected, used, or shared — lb44 will notify registered Players by email or via an on-site notification prior to the changes taking effect. For minor clarifications or corrections that do not substantively affect Player rights, the updated policy will be published without direct notification.

Continued use of lb44 following the effective date of any Privacy Policy update constitutes your acknowledgement of the revised terms. If you do not agree with any update to this Privacy Policy, you may close your lb44 account in accordance with the account closure procedure described in the Terms & Conditions.

15 Contact Us

If you have any questions about this Privacy Policy, wish to exercise your data rights, or have concerns about how lb44 handles your personal information, please contact our support team through the following channels:

• Email: [email protected] (plain text — not a clickable link)
• Subject Line for Data Requests: Please use "Data Rights Request" or "Privacy Query" so your message is routed to the correct team.
• Live Chat: Available on-site 24 hours a day, 7 days a week after logging in to your lb44 account.
• Response Time: lb44 acknowledges all privacy-related requests within 5 business days and provides a substantive response within 30 calendar days.
• Support Languages: English and Bengali-speaking agents are available at all times.